Australian skincare model QV Skincare has damaged its silence on why it ended its long-term deal with Kate Ritchie.
After Daily Mail Australia revealed QV Skincare had scrubbed the Home and Away darling from all its campaigns, a spokesman for Ego Pharmacuticals admitted the profitable partnership had come to an ‘amicable’ finish.
The parting of the way emerged simply a number of days after Ritchie, 44, was busted for drink driving by police in Sydney’s Eastern suburbs.
But the spokesman stated the company was heading in a brand new path and the choice was unrelated to the drink driving.
‘The partnership with Kate ended amicably in December final year as a consequence of a strategic change we made to focus on healthcare professionals in our QV campaigns,’ the consultant stated.
‘(It was) not as a result of current occasions.’
However, the skincare model has retained retired swimmer Stephanie Rice as a model spruiker.
Ritchie’s first marketing campaign for QV launched again in 2017 after the starlet first inked the profitable deal
QV deal was quietly wrapped up earlier than the star’s current drink-driving cost in keeping with model spokesperson
Ritchie, 44, blew over after she was stopped by police in her blue Subaru station wagon for a random breath take a look at on August 22.
She was instantly arrested and brought to Maroubra Police Station, the place she underwent a secondary breath evaluation which returned a optimistic studying of 0.06, only a shade over the authorized restrict of 0.05.
Ritchie was fined $600 on the spot and suspended from driving for 3 months.
Celebrity spruiker Stephanie Rice stays affiliated with QV Skincare after it ended its deal with Kate Ritchie
The knock to her public picture could not have come at a worse time for the favored Aussie presenter whose $1million-per-year radio gig can be stated to be ‘beneath assessment’ at Nova as she and the community enter contract negotiations.
Ritchie had loved six years as QV Skincare’s highest-profile ambassador – a profitable deal that included two main TV and editorial campaigns.
Ritchie additionally plugged the model extensively on her personal social media platforms, particularly to her 331,000 Instagram followers.
However all mentions of the model – whose merchandise have been initially formulated to be used at Australia’s Queen Victoria hospital in 1953 – have just lately been deleted.
Ritchie has plugged QV often on her social media platforms till just lately
The model spokesman stated it was easy shift in promoting technique that was behind the transfer to finish the connection.
It is known the company has copped abuse from some Ritchie followers over the choice.
‘Extended absences’ from the airwaves have been cited by an trade insider as one of many black marks towards Ritchie’s title, alongside along with her plentiful wage package deal which has steadily grown through the years.
At one level in 2020, Ritchie took seven consecutive weeks of depart from her late-afternoon shift, which one radio determine stated was ‘unparalleled’.
More just lately she took an unexplained three-week break throughout peak rankings season.
Ritchie along with her Nova co-hosts Tim Blackwell and Joel Creasy
Kate’s $1million-per-year gig is alleged to be ‘beneath assessment’ at Nova
A Nova spokesperson was fast to dismiss hypothesis Ritchie was being changed on the Kate, Tim and Joel present, insisting she was ‘collaborating’ along with her administration to stability her radio commitments with a deliberate ‘return to her appearing roots’.
Whilst we do not normally remark on one of these unfounded hypothesis, or affirm our presenter line-up for 2023, we’ve no plans for any modifications to the Kate, Tim and Joel drive present or Kate’s function inside the present.’
‘As a proud QV ambassador, I’m passionate concerning the new marketing campaign which celebrates the power that comes from these round us,’ Ritchie stated in 2019
As a part of the long-standing QV deal, Ritchie launched the profitable Together We’re Stronger marketing campaign which showcased the significance of skin-on-skin contact in creating connections and moments of ‘togetherness with family members all through the completely different levels of life’.
“As a proud QV ambassador, I’m passionate about the new campaign which celebrates the strength that comes from those around us, and the amazing role our skin plays in creating those close connections,” Ritchie stated on the time.
Ritchie’s administration has additionally been searched for remark.