TikTok experiment asks you to share BeReal-style daily posts with friends

Instagram is not the one one hoping to capitalize on the daily photograph sharing pattern. TikTok has unveiled an experimental Now function that, very like BeReal, asks you to publish both a photograph (utilizing back and front cameras) or 10-second video to inform friends what you’re doing every day. You’ll have a restricted window to share content material after you obtain a randomly-timed immediate. Effectively, it is a visible standing replace.

The take a look at will run over the “coming weeks,” in accordance to the social community. TikTok Now is offered by means of the standard app within the US, however you may additionally discover it as a devoted app in different nations. Not surprisingly, the company is limiting some options for teenagers. Anyone beneath 16 who creates an account within the Now app will default to personal viewing. Teens between 13 and 15 can solely obtain feedback from friends, and everybody beneath 18 cannot share their content material on Explore.

TikTok is extra used to rivals duping its options than the opposite method round. However, it is simple to see the explanations for borrowing BeReal’s core idea. Daily posts might hold you coming again to TikTok. They additionally elevate the significance of friends — you would possibly need to add extra folks to your social circle if you know you’ll see frequent updates. In that sense, Now might change TikTok’s function as a lot because it might enhance the company’s backside line.

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