Chicago

The secret behind baby carrots

You gotta love baby carrots. Don’t have to scrub ’em, do not should peel ’em, haven’t got to chop ’em. But here is the massive secret about baby carrots: They’re truly items of carrots. “Cut into two-inch pieces and peeled, and put in a bag,” defined Jeff Huckaby, the CEO of Grimmway Farms, the largest carrot grower on Earth. One common carrot may be lower into two, three, even 4 baby carrots.

baby-carrots-b-1920.jpg

CBS News


The authentic thought first took root in 1985, due to California farmers Mike Yurosek and his son, Dave. Dave cherished rising carrots, however hated throwing away virtually half the crop. “Thirty-five to forty-five percent of our carrots were rejected because of cosmetic situations – bent, broken,” he instructed correspondent David Pogue. “That’s what kind of drove me, as to say, ‘OK, how do we do something with that product and make it sellable?'”

Throwing away tons of your crop was one downside. Another was the time it took to chop and peel carrots for cooking, no less than in accordance with Yurosek’s then-wife, Terry. “She told me, ‘Why can’t you do something … so I don’t spend three hours in a kitchen, making it?'”

The Yuroseks repurposed a bean-cutting machine to cut the carrots into two-inch items prepared for cooking. But focus teams revealed a shock: Customers weren’t inquisitive about cooking them. “They don’t want it for cooking; they want ’em for snacks,” Yurosek stated.

So, a plant was retrofitted to start out processing baby carrots. Bunny-Luv was their model (which Grimmway later purchased). And as soon as baby carrots hit retailer cabinets within the early Nineties, carrot consumption within the U.S. greater than doubled.

baby-carrots-c.jpg
Carrots of all sizes and shapes are lower into bite-sized baby carrots. 

CBS News


Today, 70% of all of the carrots we purchase are the baby type.

So, all people wins! The farmers promote extra carrots, we snack extra healthfully, and nothing is wasted.

Pogue requested Yurosek, “Everywhere you go, you see baby carrots. Do you take pride every time you see that?”

“It’s nice to still walk in a store and see ’em there,” he replied. “Tell my wife, ‘That was me! Man, we did that!'”

RECIPE: Carrot, Fennel & Citrus Salad

carrot-fennel-citrus-salad-grimmway-farms-1920.jpg
Carrot, Fennel & Citrus Salad.

Grimmway Farms


     
For extra data:

     
Story produced by Gabriel Falcon. Editor: George Pozderec.

     
More tales about Small Wonders:

  • The lengthy and in need of microgreens (Video)
  • Mini-melons: The way forward for watermelons appears to be like smaller and smaller (Video)

Check out the “Sunday Morning” 2022 Food Issue Recipe Index for extra menu ideas, from the entire cooks, cookbook authors, flood writers and restaurateurs featured on our program.

And head to New York Times Cooking for extra scrumptious Thanksgiving recipes.

Back to top button