EXCLUSIVE: Renowned Hollywood publicity agency The Lede Company at the moment introduced the launch of its Social Impact Division, which can be led by newly-appointed Chief Social Impact Officer, Sarah Acer.
Lede’s Social Impact Division would be the company’s fifth, becoming a member of present divisions geared towards Talent, Brand, Strategic Communications and Content. With experience in trigger campaigns, philanthropy, communications, cross-sector partnerships and company coverage, it is going to be supporting a few of the world’s most influential corporations, nonprofits, artists and foundations to design and develop progressive applications and initiatives which can be purpose- and insight-driven and centered on advancing a trigger, program, accomplice or subject on a world scale.
In her new position at Lede, Acer will help shoppers of their efforts to speed up constructive change and ship measurable social affect. Notable social affect initiatives and organizations backed by Lede since its 2018 founding embody The Asian American Foundation, Black Ambition, Blue Bottle Coffee, The Boris Lawrence Henson Foundation, The Bob Woodruff Foundation, The Clara Lionel Foundation, Charlize Theron Africa Outreach Project, Global Citizen, The Global Fund, Higher Ground, Hilarity for Charity, Hive, March for Our Lives, Planned Parenthood, Pencils $ Kids, ONE Campaign, Tony’s Chocoloney, TOMS, PANGAIA and XQ Institute, amongst many others.
“We are excited to expand our offerings to clients and to deepen our own social impact efforts with Sarah’s support—she is an outstanding addition to our team,” mentioned Sarah Rothman, who with Amanda Silverman, Meredith O’Sullivan and Christine Su, heads up Lede as Co-CEO. “We’ve seen firsthand the results of the programs, campaigns and partnerships she’s built and we’re looking forward to seeing the new division grow.”
“The standard of accountability for today’s companies and organizations has reached extraordinary heights — brands, leaders, and staff are being appropriately scrutinized on how a company’s actions reflect their principles and values. Lede not only understands these realities, but continuously evolves to exceed industry standards,” mentioned Pendulum Holdings’ Co-Founder and CEO Robbie Robinson, who serves as a member of Lede’s board. “As Lede expands its talent bench, including the new hire of Sarah Acer as Chief Social Impact Officer, the agency is expanding its meaningful, world-class services with the launch of its Social Impact Division.”
“Lede exists at the intersection of culture and social impact and its work has resulted in category-creating brands, transformational campaigns and measurable impact for clients and communities around the world,” added Acer. “I am thrilled to join the team at Lede and look forward to growing the division and driving social impact ambition and results forward.”
As a former nonprofit govt, advisor and company chief, Acer brings almost 20 years of expertise to Lede, in addition to confirmed experience working alongside and inside the personal sector, nonprofits and authorities businesses on social affect, sustainability, communications and philanthropic efforts. She involves Lede from Global Citizen, the place she served as head of worldwide philanthropy, personal sector coverage, partnerships and marketing campaign design. There, Acer helped lead a number of historic campaigns and initiatives together with Global Citizen LIVE, Give While You Live, One World: Together At Home and the group’s Race to Zero local weather motion marketing campaign. She additionally led the technique and improvement of the Global Citizen Impact Funds, in addition to for the Time Off to Vote initiative, and oversaw lots of the group’s nonprofit and multilateral companions.
The Lede Company is a full-service technique, public relations, communications and social affect consulting agency, specializing in company, leisure, model and nonprofit sectors. Notable shoppers exterior of these beforehand talked about embody Amy Schumer, Camila Cabello, Cara Delevingne, Charlize Theron, Emma Stone, Gael Garcia Bernal, Grimes, Halle Berry, Halsey, Jennifer Garner, Jessica Biel, Lady Gaga, Mary J. Blige, Penelope Cruz, Reese Witherspoon, Rihanna, Shakira, Anonymous Content, Hello Sunshine, Illumination, Live Nation, Univision, Thom Browne, Altuzarra, Kenzo, Savage x Fenty, Essence Ventures, Violet Grey and WhatsApp, to call a number of.