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Thai tycoon Jakapong Jakrajutatip buys Miss Universe pageant for $20M

A Thai business tycoon and transgender activist signed on the dotted line for possession of the Miss Universe Organization.

Jakapong “Anne” Jakrajutatip, CEO and largest shareholder of JKN Global Group (JKN), handed over a cool $20 million — making her the primary lady to personal the well-known magnificence pageant in its 71-year historical past.

In addition to her business ventures, Jakapong is a well known determine in Thailand after she appeared within the Thai variations of exhibits resembling “Shark Tank” and “Project Runway.”

She hopes to remodel the sweetness pageant into an occasion that conjures up girls across the globe, in addition to boosts tourism in tandem.

“It’s a universal platform… I can become the aspiration for so many people, in particular women, LGBTQ, so they can transform,” she informed Reuters.

Jakapong mentioned she hopes the pageant will increase Thailand’s Five F-factors tourism marketing campaign — which incorporates preventing (Thai boxing), movie, competition, style, and meals.

The former Miss Universe owner, Ari Emanuel, was delighted Jakrajutatip could buy the pageant at the sale price.
The former Miss Universe proprietor, Ari Emanuel, was delighted Jakrajutatip might purchase the pageant on the sale worth.
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“It’s almost one billion people watching and owned by a Thai transwoman, one hundred percent,” Jakapong informed the outlet. “We have the best vehicle now and so why don’t you just use me?”

She hopes Thailand will host the occasion, which was based in 1952 and first televised in 1955 by CBS, each three to 4 years.

Jakapong purchased the group a lot to the delight of former proprietor and famed superagent Ari Emanuel, who reportedly had an unpleasant time looking for a purchaser after refusing to slash the value.

The occasion emerged as a competitor to the Miss America pageant, which was based in 1921. Although the 2 pageants are sometimes confused, the Miss America pageant is owned by the nonprofit Miss America Organization, which additionally runs a scholarship program that was launched in 1945.

Harnaaz Sandhu of India won last year's Miss Universe, and organizers are hoping with more inclusivity comes more viewers.
Harnaaz Sandhu of India received final year’s Miss Universe, and organizers are hoping with extra inclusivity comes extra viewers.
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Miss Universe’s rule e-book allowed solely single girls between 18 and 28 who’ve by no means been married or had kids to use. In latest years, each occasions have tried to evolve previous their conventional roots as rankings plunged.

Last year’s Miss Universe pageant, received by India’s Harnaaz Sandhu, drew 2.7 million whole viewers on Fox — placing the community in final place among the many huge 4 broadcasters.

The Miss Universe in 2018 pageant welcomed its first transgender contestant, and subsequent year will enable married girls and moms in an actual push for inclusivity.

With Post wires

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