Technology

Spotify trials a TikTok-like vertical feed for discovering new music

Spotify is testing a new function referred to as Discover that lets customers scroll by way of a feed of vertical movies and skip or like them, a lot as you do on TikTok, TechCrunch has reported. The function was noticed within the newest model of Spotify’s beta iOS TestFlight build by Chris Messina, who tweeted that it appeared as a fourth icon in Spotify’s iOS toolbar. 

Discover appears to be like to be a means for customers to search out new music in an intuitive, speedy means, by swiping up and down to maneuver by way of the feed. You can faucet on a coronary heart to love the track, or hit the three-dot menu to carry up Spotify’s commonplace data card concerning the track. 

The format might use Spotify’s Canvas format, Messina notes. That allows artists to create movies to go together with songs, somewhat than simply static photos, and seems on sure songs as a substitute of the usual album artwork if you play a video. They might be within the type of commonplace video and combined media, together with 2D and 3D graphics. In pitching the function, Spotify tells artists that Canvas boosts key engagement metrics like sharing, including to playlists and visiting profile pages. 

Spotify confirmed to TechCrunch that it is testing the function, however declined to share additional particulars like how it could curate feeds. “At Spotify, we routinely conduct a number of tests in an effort to improve our user experience,” a spokesperson mentioned. “Some of those tests end up paving the way for our broader user experience and others serve only as an important learning. We don’t have any further news to share at this time.”

Spotify is way from the primary platform to flatter TikTok by way of imitation. Instagram’s Reels and YouTube Shorts are digital clones of TikTok, and even Netflix not too long ago launched a TikTok-like comedy feed referred to as Fast Laughs. It’s not clear but if Spotify’s discovery function will make it out of beta, nevertheless it appears to be like like a helpful approach to discover new music.

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