Entertainment

Strictly bosses ‘examine dancers Nadiya Bychkova, Giovanni Pernice for breaking BBC guidelines’ 

Strictly Come Dancing bosses have reportedly opened an investigation right into a company after the present’s dancers carried out at £500-a-night promotional events. 

Dancers Nadiya Bychkova, Giovanni Pernice and Kai Widdrington agreed to bounce at promotional events across the nation.

The reveals, which mimic the well-known present however is by no means affiliated with the BBC, supply followers an opportunity to take pleasure in a ‘weekend away along with your favorite Strictly stars’. 

Drama: Strictly Come Dancing bosses are probing a company which employed  Nadiya Bychkova (pictured) Giovanni Pernice and Kai Widdrington to bounce at £500-a-night promotional events citing ‘take pleasure in a weekend away along with your favorite Strictly stars’

All three function prominently on journey agency Donahey’s advert for ‘Dancing With The Stars Weekends’ costing followers £500 per particular person for the three-night-break. 

A supply instructed The Sun: ‘As a publicly-funded company, the BBC needs to be cautious with its business tips however there’s a clear gray space with regards to performers.

‘The dancers being booked to carry out at personal occasions is not the identical factor as them mimicking a scene for an advert.’

Oh No: The trio may have fallen foul by agreeing to dance at promotional parties around the country (Kai Widdrington pictured)

Swanky: The shows, which mimic the famous show but is in no way affiliated with the BBC, offer fans a chance to enjoy a 'weekend away with your favourite Strictly stars' (Giovanni Pernice pictured)

Oh No: The trio agreed to bounce at promotional events across the nation (Giovanni Pernice, proper, Kai Widdrington, left)

Trouble ahead? All three dancers feature promotional on travel firm Donahey's ad for 'Dancing With The Stars Weekends' costing fans £500 per person for the three-night-break

Trouble forward? All three dancers function promotional on journey agency Donahey’s advert for ‘Dancing With The Stars Weekends’ costing followers £500 per particular person for the three-night-break

While the company’s web site states that they aren’t endorsed by the cooperation,  their web site encompasses a model of the present’s well-known glitterball in addition to an identical purple color scheme. 

They say friends will ‘see the celebs of Strictly Come Dancing carry out up shut and personal for a really intimate expertise not like every other — study to bounce with them, plus hear all about their Strictly journeys.’ 

BBC coverage states: ‘Actors and artists who carry out in BBC output mustn’t seem in promotional work, together with commercials, in a manner which mimics or replicates their on-air roles for the BBC.’

Twins: While the companies website states that they are not endorsed by the cooperation, their website features a version of the show's famous glitterball as well as a similar purple colour scheme

Twins: While the businesses web site states that they aren’t endorsed by the cooperation, their web site encompasses a model of the present’s well-known glitterball in addition to an identical purple color scheme

Judge: Anton Du Beke is also expected to perform at the shows with his professional partner, and fellow Strictly star Erin Boag

Judge: Anton Du Beke can also be anticipated to carry out on the reveals along with his skilled companion, and fellow Strictly star Erin Boag

Other stars corresponding to Amy Dowden, Gorka Marquez and Karen Hauer who’re additionally booked to seem.

Judge Anton Du Beke can also be anticipated to carry out on the reveals along with his skilled companion, and fellow Strictly star Erin Boag.

MailOnline have contacted representatives for Nadiya Bychkova, Giovanni Pernice and Kai Widdrington and BBC for remark. 

It comes after Stacey Dooley was reportedly secretly let go from her Glow Up internet hosting gig and changed by Maya Jama in July 2020 after ‘livid’ BBC bosses found she had damaged the broadcaster’s guidelines by starring in a magnificence advert for hair model Clairol.

A supply instructed The Sun on the time bosses weren’t impressed that she was working with a glamorous hair model – with the advert exhibiting her dancing in a leotard and sitting in hair and make-up with freshly colored locks – when Glow Up is a magnificence present.

Last year it reported that Nick Knowles was going through ‘the sack from DIY SOS’ for his look as a builder in a brand new Shreddies business.

Advert: It comes after Stacey Dooley was reportedly secretly let go from her Glow Up hosting gig and replaced by Maya Jama in July 2020 after 'furious' BBC bosses discovered she had broken the broadcaster's rules by starring in a beauty ad for hair brand Clairol

Advert: It comes after Stacey Dooley was reportedly secretly let go from her Glow Up internet hosting gig and changed by Maya Jama in July 2020 after ‘livid’ BBC bosses found she had damaged the broadcaster’s guidelines by starring in a magnificence advert for hair model Clairol

The advert is alleged to breach the broadcaster’s strict promoting guidelines, which ban TV expertise from trading-off their on-screen personas.

Some followers on the time branded the BBC as ‘inconsistent’ for coming down on Knowles whereas permitting Match of the Day host Gary Lineker to proceed promoting Walkers crisps. 

During a crunch Zoom meeting in early 2021 Nick was reportedly instructed by bosses he must get the advert taken off air or give up the present that helped launched his career. 

MailOnline understands the problem was the similarity between Knowles’ character within the advert and his function because the presenter of DIY SOS – and whether or not it breaches a rule banning stars from replicating their BBC roles in commercials.  

The broadcaster’s guidelines state that any promotions involving on-screen expertise mustn’t ‘imitate, counsel a reference or connection to or ‘go off’ BBC content material’.   

In the advert, Nick performs a builder who pours a bowl of the cereal into his hat, whereas calling himself ‘Nick get it performed Knowles’. 

‘While Nick is technically a free agent, he seems to have used his connection to DIY SOS within the advert which is completely out of order within the eyes of the BBC.’

The supply added that Knowles has been handed an ultimatum and his future on DIY SOS could already be out of his arms. 

In a joint assertion from the BBC and the presenter shared final month, MailOnline was instructed: ‘Both the BBC and Nick are eager to resolve this matter and are working collectively to hunt an answer’. 

Furore: The claims come after Nick Knowles was reported to have upset corporation bosses after playing a jobbing builder in a new Shreddies ad (pictured with the DIY SOS team in 2008)

Furore: The claims come after Nick Knowles was reported to have upset company bosses after taking part in a jobbing builder in a brand new Shreddies advert (pictured with the DIY SOS staff in 2008)

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