San Antonio

South Texas Latina-owned business makes national debut at Target for Hispanic Heritage Month

BROWNSVILLE, Texas – After years of exhausting work and dedication, a small South Texas Latina-owned business has made its national debut with hopes of inspiring Latinos throughout the uswith its unique new assortment at Target shops.

Based in Brownsville, Texas, JZD is owned by spouse duo Jennifer Serrano, 30, and Veronica Vasquez, 32.

The couple began the business in 2016 when Vasquez give up her job and took a leap to run a full-time small business. While Serrano labored along with her diploma in authorized justice research to pay the payments, Vasquez laid the groundwork for the 2 with an Etsy store, $200, and a dream.

“[Jennifer] is a creative genius, and when she told me about the idea, I said, ‘Well, let’s do it,’ and we invested into it,” stated Vasquez.

One product began the business’ development as their “Latina Power” T-shirts started getting superstar recognition.

The “Latina Power” tee has been worn by Zoe Saldana (Gamora within the Marvel Cinematic Universe); life-style mogul Jessica Alba; Stephanie Beatriz (“Brooklyn 99,” “Encanto,” “In the Heights”); Diane Guerrero and Dascha Polanco of “Orange is the New Black,” “Riverdale’s” Camila Mendes, and Princess Elena herself — Aimee Carrero.


Demand for merchandise started to develop, and Vasquez may now not be the one full-time worker. Serrano stated the 2 “took a gamble,” they usually each grew to become full-time workers, abandoning any steady earnings.

“It was as a sacrifice. It was a gamble, but I told Veronica, ‘We either go at this full force, and we grow and make this brand bigger, or this as far as it goes because I can’t do this alone,’” Serrano stated.

After changing into full-time workers of JZD, the model made its first main retail partnership with Target for LatinX Heritage Month. As of Sunday, September 4, JZD’s merchandise may be discovered on the retailer’s web site and in additional than 1.500 Target shops nationwide.

The unique Capsule assortment options T-shirts, sweatshirts, hats, jewellery, and stationery with designs centered across the celebration of the “Corazon Latino.”

The items are impressed by the great thing about the Hispanic neighborhood’s development whereas honoring its ancestors and their sacrifices.


Latino Heritage Month Corazon Latino Short Sleeve T-Shirt. (JZD)

The couple recalled feeling pure shock when Target reached out in hopes of making a business relationship and assortment.

“It was like a dream come true. After making sure it wasn’t a scam, we jumped on a call with them and started the process,” stated Serrano.

With immigrant roots, the ladies are glad they took their alternative as they now really feel they’re residing their American dream.

The business house owners stated they hope the gathering and model will encourage Latinos throughout the U.S. to take their leaps of religion and do what makes them glad. They shared a chunk of recommendation for Latino-owned companies.

“Don’t give up before you get started. Don’t think that anything that is worth it will come easy to you. The more difficult it gets, it means you are closer to what you are working to. There were many times when Jen and I questioned if we should stop and fall back on our degrees. But once you have that dream, you just have to be on yourself,” stated Vasquez.


“Surround yourself around people that support you and know more than you. Don’t be afraid to ask for help. It’s so easy to feel small, but just stay consistent, and you will grow,” stated Serrano.

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