Miami

Sisters transformed family’s Latino mail order business into major player in health care products

MIAMI – Salud, previously referred to as Salud Para Todos, is a family-owned and Latino-focused business based by patriarch Dr. Rigo Pérez Diaz some 30 years in the past.

The household emigrated to the United States from the Dominican Republic in 1987, first to Florida, then to New York. New alternatives introduced them right here.

“It was the late 1980’s in the Dominican Republic. There was a tumultuous political regime. Everything was happening and he decided it was best to come here,” mentioned Sarah Perez Jarrett, Diaz’s daughter.

Dr. Diaz, who’s a naturopath and nutritionist, first opened a dietary complement retailer, promoting nutritional vitamins and wellness products. Then someday he had an epiphany.

“He then quickly realized that he could also create his own product and better serve the community and that’s where Salud Para Todos was born,” defined his daughter.

What was as soon as a small, Latino-focused mail-order company is now a major player in the health care products world, serving prospects globally. That’s immediately attributable to Dr. Diaz’s two daughters, Sarah and Hilda.

Sarah started working at Salud after graduating school in 2009 and is now CEO of the company. Her youthful sister Hilda is COO.

“Let’s talk about being daddy’s little girls,” mentioned CBS4’s Lisa Petrillo. “To take his business to this level has to be a very warm and fuzzy thing happening there?”

“Absolutely,” mentioned Sarah. “It was an honor to be respected and to be considered by him to be able to carry the torch on into the future.”

The bulk of business remained in New York till the COVID pandemic hit. In order to save lots of workers’ jobs, they moved their workplaces and all the pieces else to South Florida.

“We had a hard conversation and decided to bring all of the supplements into my living room and together with my sons and my husband we packed over 100 orders every single day from my living room,” Sarah defined.

Petrillo requested the sisters what it feels prefer to be “girl bosses” and lean on their Latina heritage.

“For me, it means that we can inspire other girls, other women, other Latinas to really know that they can take the education and grow, ” mentioned Hilda Perez.

“Especially as first-generation immigrants, we got here and expanded the businesses that we have. ”

The sisters are additionally striving to encourage the following era of entrepreneurs on their weekly podcast referred to as the Savvy Sector.

“We add our Hispanic heritage to it. We talk about how I’m making my cafecito, but at the same time I’m looking at PNL Worksheets,” Hilda mentioned. “What does that look like? And we’re really sharing that knowledge. That’s something that’s really important to me because an entrepreneur and a girl boss come in so many different forms.”

“It’s about the challenges we face every day as women business owners and how we’ve overcome them,” mentioned Sarah. “And giving other Latina, or Dominican, business owners a voice and allowing them to see that it is possible and that you’re not alone here.”

The subsequent step for the sisters is to open a wellness middle with an city backyard to assist educate wholesome diet proper right here in South Florida.

For extra information salud.bz.

Back to top button