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Rare Buddy Holly poster from “The Day the Music Died” sells for record-breaking $447,000 at auction

The rarest and solely identified Buddy Holly poster from “The Day the Music Died,” when an airplane carrying Holly, Richie Valens and the Big Popper (actual identify J.P. Richardson) crashed and killed all three, sold at auction for a record-breaking $447,000. 

Holly, Valens and Richardson had simply performed a live performance in Clear Lake, Iowa, and have been headed to Moorehead, Minnesota, for their twelfth cease on the ill-fated Winter Dance Party tour, when their single-engine Beechcraft Bonanza crashed in a cornfield throughout dangerous winter climate on Feb. 3, 1959, killing everybody on board. 

The tragedy, which killed a few of rock and roll’s greatest names at the time, would later turn into immortalized as “The Day the Music Died,” in Don McLean’s 1971 hit “American Pie.” 

A uncommon Buddy Holly poster made historical past as the most costly music poster ever offered at auction for $447,000.

Heritage Auctions


The poster is an authentic commercial window card memorializing the present that by no means was, and one among the first tragedies in rock and roll historical past. It had initially been caught to a phone pole, however had fallen to the floor a day or two after the present and was picked up by a upkeep man who took it house and positioned it in a closet the place it was forgotten about for about 50 years, Howard stated in an online interview

The poster has no pin or nail holes, lacking components or fading, however does present a white stain on each side from the sticky substance used to hold it up, which was left intact on the poster as a minor, however vital element to the story, in response to the website

Heritage Auctions stated the successful bid for the poster offered for $447,000 — breaking the earlier file for a rock poster, which was $275,000 for a print from the Beatles’ 1966 show at Shea Stadium

“Heritage is thrilled to break the previous record for a concert poster by more than $170,000,” stated Pete Howard, director of live performance posters at Heritage Auctions, “but not the least bit surprised, given the importance, the uniqueness and the gravitas of this amazing window card, which advertised rock and roll’s first tragedy.”

The auctioneer has had only one different poster from the Winter Dance Party tour — for a present in Mankato, Minnesota — that offered for $125,000 in April 2020.

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