Entertainment

Phillip Schofield’s We Buy Any Car replacement Mufasa’ stars in ad

The new We Buy Any Car advert – minus Phillip Schofield after he was dumped from the profitable marketing campaign – has been launched.

It was confirmed in September that This Morning presenter Phillip’s contract with the model was allowed to lapse amid the fallout from claims that he and his co-host Holly Willoughby jumped the queue to see the Queen mendacity in state.

This week, a brand new advert that includes TikTok creator Mufasa, actual identify Jeff Obeng, was was launched, with the social media star displaying off the dance strikes which made him right into a viral sensation with 928,000 followers, with Phillip not that includes in any respect.

All change: The new We Buy Any Car advert minus Phillip Schofield after he was dumped from the profitable marketing campaign has been launched

In the promo, Mufasa is seen dressed in the identical brightly colored shirt and crimson shorts he sported in his authentic viral TikTok video. 

The clip opens with him sitting in the motive force’s seat of a automobile, with an unidentified passenger saying: ‘Mufasa, you realize you offered the automotive, proper?’

The passenger then breaks right into a tune, singing: ‘Just offered my automotive to We Buy Any Car,’ to Mufasa’s 2019 adaptation of MK’s remix of the Nightcrawlers’ 1992 hit Push The Feeling On.

Gone: It was confirmed in September that the This Morning star's contract with the brand was allowed to lapse after five years as the face of the company in a reported £1million deal

Gone: It was confirmed in September that the This Morning star’s contract with the model was allowed to lapse after 5 years because the face of the company in a reported £1million deal

Mufasa then jumps out of the automotive and dances in view of the passenger, in a second paying homage to his authentic video.

A supply beforehand instructed The Sun of Mufasa changing Phillip in the advertisements: ‘Mufasa is simply what the model must inject some vitality into the adverts after the backlash following ‘queue-gate’.

‘The hope is {that a} TikTok star may also attraction to a youthful viewers.’

New star: This week, a new advert featuring TikTok creator Mufasa, real name Jeff Obeng, was was released

New star: This week, a brand new advert that includes TikTok creator Mufasa, actual identify Jeff Obeng, was was launched

Born to perform: Social media star Mufasa is seen showing off the dance moves which made him into a viral sensation with 928,000 followers in the ad, with Phillip not featuring at all

Born to carry out: Social media star Mufasa is seen displaying off the dance strikes which made him right into a viral sensation with 928,000 followers in the ad, with Phillip not that includes in any respect

Mufasa shot to fame together with his TikTok co-star Hypeman, actual identify C.T. Moody, following the 2019 launch of their adaptation of MK’s remix of the Nightcrawlers’ 1992 hit Push The Feeling On. 

The video, which noticed Mufasa leaping out of his automotive to bop alongside it, went viral in 2020 on the top of the worldwide pandemic and sparked an enormous following with the likes of Kanye West and Katy Perry copying the viral dance. 

Ghana-born Mufasa, who now lives in Virgina in the US, instructed Metro.co.uk final year that he had no concept the video would develop into such a sensation.

Eye-catching: In the promo, Mufasa is seen dressed in the same brightly coloured shirt and red shorts he sported in his original viral TikTok video

Eye-catching: In the promo, Mufasa is seen dressed in the identical brightly colored shirt and crimson shorts he sported in his authentic viral TikTok video

Busting some moves: Mufasa jumps out of the car and dances in view of the passenger, in a moment reminiscent of the controversial viral Kiki Challenge

Busting some strikes: Mufasa jumps out of the automotive and dances in view of the passenger, in a second paying homage to the controversial viral Kiki Challenge

‘It occurred in 2019 and we had been doing movies identical to that,’ he defined.

‘When we acquired to the placement we did not have something deliberate. I did not have any dancing deliberate and he did not have the slogan deliberate.

‘We solely did two or three takes after which we had been simply going to choose the perfect one. We simply thought it will be a video we had achieved, a few laughs, however the response we now have acquired is mindblowing.’

Hit: Mufasa shot to fame with TikTok co-star Hypeman, real name C.T. Moody, following the 2019 release of their adaptation of MK's remix of Nightcrawlers' 1992 hit Push The Feeling On

Hit: Mufasa shot to fame with TikTok co-star Hypeman, actual identify C.T. Moody, following the 2019 launch of their adaptation of MK’s remix of Nightcrawlers’ 1992 hit Push The Feeling On

Success: Mufasa has previously collaborated with major brands such as FootLocker and ASOS

Success: Mufasa has beforehand collaborated with main manufacturers reminiscent of FootLocker and ASOS

He first danced alongside a automotive to Cardi B’s ‘Drip’, and the artist posted the video to her personal Instagram however its his 2019 video which has seen him land lavatory money offers and his enormous following. 

His now iconic ‘Obang’ dance transfer has been seen on the Super Bowl discipline and copied by hundreds.

Mufasa has beforehand collaborated with main manufacturers reminiscent of FootLocker and ASOS. 

WHO IS MUFASA? 

Born in Ghana, the content-maker now lives in Virginia in the US. 

Mufasa, who’s actual identify is Jeff Obeng, noticed his video career started in 2018. 

He first danced alongside a automotive to Cardi B’s ‘Drip’, and the artist posted the video to her personal Instagram.

Alongside his TikTok co-star Hypeman, actual identify C.T. Moody, Mufasa launched an adaptation of MK’s remix of the Nightcrawlers’ 1992 hit Push The Feeling On in 2019.

The star is seen getting out if his automotive and dancing alongside it, to the lyrics: ‘It’s Friday then… it is Saturday, Sunday what’.   

His now iconic ‘Obang’ dance transfer has been seen on the Super Bowl discipline and copied by everybody from Kanye West to Katy Perry.

He has beforehand collaborated with main manufacturers reminiscent of FootLocker and ASOS. 

 

 

Phillip has appeared in numerous tongue-in-cheek advertisements for We Buy Any Car since putting a take care of the company in 2017. 

However, We Buy Any Car, which purchases second hand autos for money, was amongst a number of model’s teased in the wake of the ‘queue-gate’ scandal, with memes altering their branding to We Jump Any Queue shared broadly on social media.

Holly and Phil had been the topic of on-line abuse in the wake of the claims and a petition to have the duo fired from their profitable presenting roles was circulated on-line.

In September, a supply instructed The Sun: ‘Next week they’re [We Buy Any Car] taking pictures a brand new marketing campaign and he is [Schofield] not concerned in it.’

‘There’s clearly a sense throughout the company that he is simply not the proper match for the longer term and his contract might be allowed to run out. 

‘It has been a really profitable partnership but it surely’s time for a change.’

A spokesperson for webuyanycar instructed MailOnline: ‘Webuyanycar and Phillip Schofield agreed earlier this year that the webuyanycar/Phillip Schofield marketing campaign would come to an finish in 2022, having labored collectively for over 5 years. 

‘The determination was made previous to any current tales relating to Phillip.’

MailOnline contacted a consultant for Schofield for remark.

Viral star: Ghana-born Mufasa, who now lives in Virgina in the US told Metro.co.uk last year that he had no idea the video would become such a sensation (pictured in the original video)

Viral star: Ghana-born Mufasa, who now lives in Virgina in the US instructed Metro.co.uk final year that he had no concept the video would develop into such a sensation (pictured in the unique video)

Online star: 'When we got to the location we didn't have anything planned. I didn't have any dancing planned and he didn't have the slogan planned,' he explained

Online star: ‘When we acquired to the placement we did not have something deliberate. I did not have any dancing deliberate and he did not have the slogan deliberate,’ he defined

Queue-gate: Phil and his This Morning co-star Holly Willoughby have been battling a huge backlash for apparently skipping the line into Westminster Hall to pay respects to Her Majesty

Queue-gate: Phil and his This Morning co-star Holly Willoughby have been battling an enormous backlash for apparently skipping the road into Westminster Hall to pay respects to Her Majesty

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