Money Advice

Are Online Surveys Worth Your Time?

Some time in the past, I obtained a Gallup survey on journey within the mail. My first intuition was to throw it out, however I hesitated once I observed together with the survey and transient tutorial letter, the pollsters had included a crisp greenback invoice for the 5 minutes of my time it will take to finish the survey.

Well then, time to rethink!

A greenback for a 5 minute survey is the equal of $12 an hour–not too dangerous in as we speak’s recession financial system. The token compensation made me rethink my plan to throw it within the trash. And so it sat, together with that one greenback invoice, for a few days on my espresso desk. After all, I couldn’t very nicely maintain their greenback and NOT fill out their survey, may I?


See how good these Gallup persons are? I’m certain most individuals would have been inclined to simply ignore the request, however with a tangible reward included, persons are extra more likely to fill out the survey and return it. Given the price of creating and printing the survey, the mailing record and postage, plus the labor concerned in compiling and reporting the outcomes, the additional greenback to make sure elevated response was in all probability nicely value it for Gallup.

But are paid surveys value it for many who take the time to fill them out? Over at Surviving and Thriving, Donna Freedman just lately blogged about when online surveys are worth it. Based on her experiences–in addition to these of her readers–there are an terrible lot of surveys which are “expecting too much and offering too little.”

One solution to determine whether or not one thing is definitely worth the time funding is to take a seat down and calculate precisely what your time is value. Taking your complete compensation (wage plus advantages) and dividing by 2,080 (52 weeks occasions 40 hours per week) can provide you a place to begin in the direction of figuring out the worth of your time. But what if you happen to’re underpaid (by which case this system may be understating the true worth of your time) or unemployed (by which case any quantity of earnings may be a helpful use of your time)? For some, any further money may be sufficient of an incentive to commerce one’s time; for others, spare time is far too helpful to waste on chump change.

Back to my Gallup survey: When I sat down and actually checked out it, I discovered there have been two pages with questions printed on the back and front (4 pages of questions in all) for a complete of 27 questions. There was additionally the time concerned in placing it in its envelope and getting it to a mailbox to ship again as soon as accomplished. A fast calculation decided that the survey would extra possible take ten minutes or extra–which places the greenback compensation at a mere six bucks an hour–lower than California minimum wage.

In a follow-up postcard Gallup despatched me as a “gentle reminder,” they as a lot admitted to the time concerned, this time stating it will solely take 5-10 minutes to take the survey. Suffice it to say, I made a decision it wasn’t value my time. I pitched the survey. I pocketed the greenback.

How a lot is your time value and the way do you calculate its worth?


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