Staff will court docket worldwide vacationers, who usually outspend native guests. The efforts might additionally assist safe extra direct flights from San Antonio to Europe.
SAN ANTONIO — Visit San Antonio will open an office in London to court docket worldwide vacationers who usually outspend native vacationers and keep within the Alamo City twice as lengthy.
The transfer is a component of a bigger technique Visit San Antonio CEO Marc Anderson is implementing.
“We need to tell the story of San Antonio, not only domestically, but also globally,” he instructed KENS 5 Thursday.
Historically, most of San Antonio’s guests come from elsewhere in Texas. International vacationers usually come from Mexico or Canada.
Before the pandemic, about 20,000 folks from the United Kingdom visited San Antonio every year. Anderson says these vacationers generated $40 million for the native economic system.
“As we build ourselves into a global brand, there is no better time… to open our first office overseas,” he stated.
Visit San Antonio will contract with consultants already in London. Those staff will pitch San Antonio to journey businesses, journalists, and tour operators who can steer Europeans to the Alamo City.
In the method, Anderson says his employees will actively pursue including flights from San Antonio International airport to the U.K. and Germany. He hopes the consultants will bolster metropolis leaders’ efforts to safe direct, worldwide flights.
“We’re hoping they open even more doors than the people we’re currently talking to,” Anderson stated.
Philanthropists, metropolis executives, and authorities officers are quietly mounting an enormous marketing campaign to land extra planes at San Antonio International. Planned airport renovations will help their efforts.
Their technique is essential to luring business executives to the town. Local leaders have lengthy pined for higher journey choices.
San Antonio lost AT&T’s headquarters, largely, as a result of company officers couldn’t discover direct flights from SAT to main U.S. cities and worldwide locations.
“You can rest assured we’re doing our job for everyone in San Antonio to get those nonstop international flights to and from our city,” Anderson stated. “Not only are we trying to grow our global brand from a leisure perspective and for meetings, conventions, and travelers – but also those corporations we’re hoping to lure to our city, as well.”