Google tries to send Apple an RCS message with Drake’s ‘Texts Go Green’

Since the beginning of the year, Google has tried to publicly strain Apple into adopting the GSMA’s RCS messaging protocol. The search big’s marketing campaign has concerned the whole lot from at I/O 2022 to lengthy from the top of Android. Now the feud has expanded to embody .

In a tweet noticed by , the Android Twitter account an “unofficial lyric explainer video” for “Texts Go Green,” the third track from the rapper’s newest album. The track options Drake singing a couple of poisonous relationship. Both the title and refrain of “Texts Go Green” refer to what occurs when an iPhone consumer blocks somebody from contacting them by iMessage. The service defaults to SMS and the blacklisted particular person will lose all the advantages of iMessage, together with learn receipts if the opposite individual had them enabled beforehand.

Calling the track “a real banger,” Google says the “phenomenon” of inexperienced textual content bubbles is “pretty rough” for each non-iPhone customers and anybody who will get blocked. “If only some super talented engineering team at Apple would fix this,” the company says within the video. “Because this is a problem only Apple can fix. They just have to adopt RCS, actually.”

The irony of Google’s video is that doesn’t precisely clarify the which means of “Texts Go Green.” In the context of the track, iMessage’s incompatibility with RCS is a consolation for Drake. “Texts go green, it hits a little different, don’t it?” he sings. “Know you miss the days when I was grippin’ on it / Know you’re in a house tonight just thinkin’ on it / I moved on so long ago.”

But, hey, no matter it takes for Apple to undertake RCS, proper?

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