EXCLUSIVE: Ascot Elite Entertainment and Swiss broadcaster CH Media have entered right into a JV which can see the previous take over releasing duties for CH’s movie distribution company Impuls Pictures.
From the top of this month, Ascot Elite will assume the advertising and distribution of Impuls movie titles, which means it is going to account for 1 / 4 of the Swiss cinema market share. In return, CH Media will put Ascot Elite acquisitions by way of its upcoming streaming platform oneplus.
We perceive there could also be a handful of job losses on account of the streamlining operation, however some employees may additionally be retained.
Among the primary titles Ascot Elite will take over from Impuls shall be The Hitman’s Wife’s Bodyguard. The deal additionally consists of Impulse’s library, with current releases together with Rian Johnson’s Knives Out.
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Among first motion pictures to be funnelled from Ascot Elite by way of CH’s streaming platform shall be Oscar-winner The Father, Guy Ritchie’s Wrath Of Man and Dev Patel starrer The Green Knight. The motion pictures will get a theatrical launch by way of Ascot Elite then play solely for a window on oneplus earlier than being out there elsewhere.
CH Media can even put some motion pictures by way of its free TV channels corresponding to 3+ and TV24.
Ralph S. Dietrich, Chairman of the Board of Directors and CEO of Elite Film AG stated: “With CH Media, including Impuls Pictures films, we are joining forces with a high-profile partner that has entrusted us with the marketing of its extensive portfolio of first-rate films. We’re looking forward to collaborating with CH Media and putting the extensive experience both sides have to offer to use in order to bolster the position of both joint venture partners on the Swiss entertainment market.”
Roger Elsener, Managing Director of Entertainment and member of the Board of Directors of CH Media, commented: “We are very much looking forward to our partnership with the market leader Ascot Elite. For viewers of CH Media’s TV channels and users of our new streaming platform oneplus, that means a whole host of exclusive entertainment from the Ascot Elite catalog.”