In 2020, Musk Tweeted that in a very hellish section (2017 into 2018) of its first mass-market EV (the Model 3), he contacted Apple’s CEO Tim Cook to see if the tech large had any curiosity in shopping for Tesla. Why? According to an Axios interview, Musk claimed the EV maker was “bleeding money like crazy” and was actually “single-digit weeks” from going underneath.
During the darkest days of the Model 3 program, I reached out to Tim Cook to debate the opportunity of Apple buying Tesla (for 1/10 of our present worth). He refused to take the meeting.
— Elon Musk (@elonmusk) December 22, 2020
The company wanted fast assist, or Tesla’s dying was imminent. The supply on the desk to buy Tesla was for “1/10” of the company’s worth on the time. But Cook refused to take the meeting. According to Forbes, Cook’s choice cost Apple $640 billion. Tesla prevented the worst-case state of affairs and weathered the proverbial storm, however like all good telenovelas … a great subplot by no means truly dies.
In the summer time of 2021, the e-book “Power Play: Tesla, Elon Musk and the Bet of the Century” was launched, written by Wall Street Journal reporter Tim Higgins. The author claims that not solely did a telephone name between the 2 CEO’s occur, however that Musk demanded a sale might solely happen if he remained CEO, subsequently eradicating Cook from his position. Cook is claimed to have screamed an expletive and hung up the telephone. You cannot make these things up. Or possibly you may as a result of both parties have publicly stated they by no means spoke, met, or even wrote to each other in regards to the topic.
Oh, however that is the cleaning soap opera that by no means dies! Cook and Musk lately obtained right into a social media feud after Musk claimed Apple had eliminated most of its promoting from Twitter and threatened to tug it from its App Store. Cook and Musk met to hash it out, however will the truce maintain? Stay tuned.