Disney Hires Apple Vet Mark Bozon As Key Overseer Of Metaverse Push – Deadline
Mark Bozon, who spent 12 years at Apple in inventive and gaming govt roles, has been employed by Disney in a senior publish to assist oversee the company’s push into the metaverse.
With the title of VP, Next Generation Storytelling Creative Experiences, Bozon will build a workforce spanning the complete company to work on “interconnected consumer experiences across immersive new storytelling canvases.” He will collaborate with inventive, technology, design, and technique colleagues.
Bozon was employed by Mike White, senior VP of Next Generation Storytelling & Consumer Experiences. Earlier this year, White was appointed to the function as executives from CEO Bob Chapek on down started signaling the company’s intentions to have a stake within the metaverse. The actual nature or value structure of that initiative just isn’t but clear, however Chapek instructed CNBC final February that he thought of the metaverse “a third dimension” of alternative. “It’s going to take all the great things that we as a media company have with Disney+ and use that as a platform for the metaverse but at the same time we have something that no one else has and that’s the physical world, a world of our parks,” he mentioned. “If the metaverse is the blending of the physical and the digital in one environment, who can do it better than Disney?”
White experiences to each Kareem Daniel, chairman of Disney Media & Entertainment Distribution, and Josh D’Amaro, chairman of Disney Parks, Experiences & Products.
In reporting to White, Bozon will probably be chargeable for main the inventive imaginative and prescient for Disney’s “next generation storytelling” technique and to outline and design new, linked storytelling experiences. The alternatives for the NGS group will embody gaming, movie, tv, toys, parks and extra, the company mentioned.