Disney CEO Bob Iger thinks park ticket prices too steep

Bob Iger, who returned as Disney’s CEO in a shock transfer final week, mentioned prices on the Mouse House’s theme parks have change into too steep — and that his predecessor Bob Chapek was “killing the soul of the company,” in keeping with a report.

Iger blasted quite a few choices made by ex-CEO Bob Chapek, together with his strikes to hike prices at theme parks together with Disney World and Disneyland with a purpose to make up for losses throughout the pandemic, the Wall Street Journal reported Wednesday, citing nameless sources.

Although theme park demand is sky excessive, clients have griped that prices have change into stratospheric and the quality of food, portion sizes and the general expertise on the parks isn’t pretty much as good because it was pre-pandemic.

According to The Journal, Iger, who ran Disney from 2005 by way of 2020 and served as chairman by way of the top of 2021, felt that his successor targeted on Disney’s streaming business to the “detriment” of the agency’s theme parks and TV unit.

“He’s killing the soul of the company,” Iger reportedly mentioned.

Bob Iger ran Disney from 2005 by way of 2020, earlier than not too long ago taking the reins as soon as once more.
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Disney didn’t instantly return requests for remark.

The report didn’t specify which prices Iger was involved about, as each ticket prices, together with merchandise and concession prices had been elevated. Disney, which can also be making extra income on resorts, launched its extremely dear Star Wars: Galactic Starcruiser lodge earlier this year. Chapek instructed buyers in May that clients had been spending 40% extra at Disney’s theme parks than earlier than the pandemic.

This month, Disney World introduced day by day ticket prices would go up beginning Dec. 8. Currently, the costliest ticket is $159, however quickly will probably be hiked to $189. The price of annual passes can even leap.

The value hikes at Disney World adopted a spherical of new will increase at Disneyland in Anaheim, Calif. and bumped the price of its line-skipping add-on, Genie Plus. 

Bob Iger reportedly mentioned that ex-CEO Bob Chapek was “killing the soul of the company.”
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Under Chapek, followers griped that Disney “lost its magic” as households scrounged to afford entry to theme parks. 

The price of theme park tickets have jumped through the years with knowledge monitoring agency SJ Data Visualizations estimating that the tab for admission tickets to the Disney World and Disneyland theme parks have climbed greater than 3,871% up to now 50 years — dwarfing will increase in guests’ wages, in addition to the price of hire and fuel.

Customers additionally slammed the expertise at parks, griping about skimpy, overpriced meals parts on the theme parks — with some even slamming the meals as “disgusting slop” and “prison food.”

On social media, company posted images of theme park meals, together with Disney World’s dear $16.99 lobster roll, which consisted of a dried-up scoop of lobster meat cradled in wilted lettuce. 

SJ Data Visualizations estimates the tab for admission tickets to the Disney World and Disneyland theme parks has climbed greater than 3,871% up to now 50 years.
Anadolu Agency through Getty Images

They additionally griped about broken-down rides on Reddit, posting images of company getting stranded for over an hour on Magic Kingdom’s “It’s a Small World” experience, and movies of company on Disney World’s “Spash Mountain” scrambling to get out of a water-logged, sinking automotive.

Meanwhile at Disney’s “Star Wars hotel,” which has rooms for between $5,000 and $20,000 for a “tricked out” suite, was getting blended critiques. Although clients appreciated the interactive expertise, some balked on the value and likened the rooms to “windowless bunkers.”

Iger watched as anger in opposition to Chapek continued to bubble, and reportedly instructed confidants that tapping his successor was one in every of his “worst business decisions.” Despite a status for understatement and style below strain, Iger in latest months reportedly had let his frustrations with Chapek boil over in non-public conversations.

In July, Insider reported that Iger discovered Chapek to be a “novice” in responding to crises such because the company’s contract dispute with “Black Widow” actress Scarlett Johansson as effectively the exec’s botched response to Florida’s “Don’t Say Gay” legislation which provoked a battle with Gov. Ron DeSantis and led to Disney World dropping its special-self governing tax standing.

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