The Volume continues to make noise with elite athletes.
UFC nice Daniel Cormier is joining Colin Cowherd’s media network, The Post has confirmed.
The 43-year-old Cormier is a former UFC heavyweight champion — along with his pinnacle coming in a primary spherical knockout of Stipe Miocic in 2018 — and light-weight heavyweight champion. For a stretch, he held each belts on the similar time. He is at present a shade commentator for UFC’s pay-per-view occasions.
He additionally just lately dabbled as a particular visitor referee in WWE for a Fight Pit match between Seth Rollins and Matt Riddle.
Cormier matches into The Volume’s latest technique of specializing in high-level, championship-winning athletes. They have Draymond Green’s podcast, which made perpetual waves in the course of the Warriors’ NBA Finals run, and added Richard Sherman’s content material forward of soccer season.
“Working alongside Colin for several years, it was clear he had an entrepreneurial spirit and an eye for talent. It’s no surprise that he’s built The Volume into a successful media company that features some of the most compelling voices in sports,” Cormier stated in a press release. “I’ve watched closely as Draymond and Richard have produced must-watch shows that drive the conversation. I’m excited to bring that same approach to The Volume’s MMA coverage and deliver fans insightful analysis and provocative discussions.”
Cowherd, the favored Fox Sports host, based The Volume in early 2021.
In latest years, podcasts have advanced from being an audio-specific medium to additionally encompassing video. The Volume has been on the vanguard of this motion. On YouTube alone, their feeds have over 1,000,000 mixed subscribers — with the primary feed contributing over half the entire. As measured by Podtrac, The Volume additionally recurrently garners greater than 40 million month-to-month international downloads.
As a part of the deal, The Volume can be buying Cormier’s YouTube channel. The podcast type of his present will probably be obtainable within the “Daniel Cormier TV” feed.