If you thought you’d learn all there was to probably examine non-fungible tokens (NFTs), assume once more, as a result of a Spanish platform giving out a whole bunch of USD price of crypto to Pokémon Go-style augmented actuality (AR) hunters – as a part of a plan to promote NFTs.
Per La Voz de Galicia, residents of Viga, a metropolis on the northwest coast of Spain, the project is a part of a promotional marketing campaign from a agency named OVR, which calls itself an “open-source, decentralized augmented reality platform.”
To drum up curiosity within the token, the media outlet stories, the agency has positioned NFT “treasure chests” containing various quantities of its Ethereum blockchain-based OVR tokens at strategic factors of town. Would-be individuals are obliged to utilize a delegated app, and should additionally join by way of their social media profiles.
And simply as was the case with Pokémon Go round a decade in the past, “treasure hunters” armed with the OVR app on their smartphones can roam across the metropolis in pursuit of the chests.
A neighborhood blockchain business chief named Antonino Comesaña was quoted as stating,
“I went hunting with my six-year-old son. We found chests full of 100 tokens and we made two or three dollars a day. But the price has risen and we managed to get up to […] USD 475 euros one morning. I have given them to my son so he can save them.”
“Veteran” hunters, nonetheless “only get one award per day” as “they want to encourage new people to play to promote the use of their cryptocurrency,” Comesaña added.
But it seems that gaining consideration for the token isn’t OVR’s solely aim. The media outlet added that the app divides town up into 22 quadrants, and affords advertisers the possibility to position AR advertisements at factors across the metropolis, in an additional bid to catch treasure hunters’ eyes. This, it mentioned, will be completed by shopping for OVR-issued NFTs.
One advertiser paid “between and USD 1,783 and USD 4,753 for 22 AR NFT “billboards” at and across the 29,000-capacity Balaídos Stadium, the house of Celta Vigo, town’s La Liga soccer membership. Other common spots for treasure hunters embody the Alameda de Bouzas park, the Príncipe business district and the Vigo Maritime Station.
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