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Cinemark Movie Club Loyalty Program Passes 1 Million Members – Deadline

The Cinemark Movie Club has surpassed 1 million lively members with greater than 3,000 members per theater throughout its U.S. circuit.

The nation’s third largest cinema chain, based mostly in Plano, Texas, stated Movie Club, launched in December of 2017, was the primary North American exhibitor-developed paid month-to-month membership program and is the primary to hit the 1-million-member milestone.

Theater loyalty applications from massive chains to impartial cinemas have turn out to be a vital a part of the theatrical ecosystem since Covid for advertising and marketing new releases to members, particularly as some demos turn out to be tougher to achieve.

“Our unique program appeals to a broad range of moviegoers with rollover benefits and concession discounts that entice members to visit more frequently while boosting loyalty to Cinemark,” stated CEO Sean Gamble. “Reaching the 1-million-member milestone reaffirms that our guests appreciate the exceptional benefits and incomparable value proposition that Movie Club membership provides.”

The membership provides particular pricing on companion tickets, the flexibility to roll over month-to-month film credit with out expiration, a 20% low cost on concessions and different perks. Members of the $9.99 a month program go to Cinemark theatres thrice extra usually than the chain’s common, moviegoer, Cinemark stated, with extra frequent concession purchases.

Movie Club is a element of Cinemark Movie Rewards, a tiered loyalty program that awards one level for each greenback spent, redeemable for tickets, concessions and film merchandise.

Movie Club Platinum, launched final September, rewards patrons who go to a Cinemark theatre 25 occasions or buy 60 tickets inside a calendar year with a 25% concession low cost each go to and as much as 5 extra companion tickets per transaction at member pricing.

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