NBC to stream big Olympics events in push for Peacock viewers

NBCUniversal will air a number of the most anticipated Tokyo Olympics events, together with gymnastics and US Men’s basketball, on its streaming platform Peacock, the company mentioned Wednesday, in an effort to draw extra viewers to the service.

The Olympics, which this summer time can have restricted spectators due to the COVID-19 pandemic, are a chance for the Comcast-owned media company to appeal to advertiser {dollars} and promote Peacock at a time when viewers are watching much less dwell TV. NBCUniversal paid $7.7 billion to lengthen its US broadcast rights for the Olympics via 2032.

The Games proceed to face backlash as a majority of the Japanese public oppose holding the Olympics whereas the nation struggles with COVID-19 infections. Just 8.2 p.c of Japanese residents have been totally vaccinated in opposition to COVID-19 as of Wednesday, in accordance to a Reuters tracker.

But the worldwide sports activities occasion is vital for NBCUniversal to garner consideration to Peacock, which was a late entrant into the streaming wars and competes with deep-pocketed gamers like Netflix and Walt Disney’s Disney+.

Facade of the Comcast NBCUniversal corporate office building in Universal City, California.
Streaming the Olympics is a chance for Comcast-owned NBCUniversal to appeal to advertiser {dollars} and promote Peacock at a time when viewers are watching much less dwell TV.
GC Images

Live protection of a number of the hottest sports activities like observe and subject and events that includes superstars equivalent to US gymnast Simone Biles might be accessible for free on Peacock, the company mentioned, although US Men’s basketball would require a premium subscription.

Comedian Kevin Hart and rapper Snoop Dogg will headline a brand new commentary collection on Peacock to recap highlights of the Games.

Peacock, which launched throughout the United States final July, presents a free, ad-supported model and two paid choices: a $4.99-per-month service with commercials and 20,000 hours of programming; and an ad-free model costing $9.99 per 30 days.

A logo of the Peacock streaming service above the NBC logo, on a black backdrop
Peacock is a late entrant into the streaming wars, competing with the likes of Netflix and Disney+.
Getty Images

The Olympics will happen from July 23 to Aug. 8.

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