Discovery Taps Hulu Alum Patrizio “Pato” Spagnoletto As Direct-To-Consumer CMO – Deadline

Patrizio “Pato” Spagnoletto, former head of selling for Hulu, has joined Discovery as world chief advertising and marketing officer for the company’s direct-to-consumer business.

Spagnoletto, who is predicated in LA, will report back to JB Perrette, president and CEO of Discovery International.

Discovery this year launched streaming service Discovery+ within the U.S. and different territories and is within the means of rolling it out globally.

Occupying a newly created position, Spagnoletto will look to fortify the position of Discovery+ within the hotly aggressive streaming enviornment. He could have broad tasks for subscriber acquisition, retention and progress, media and analytics, model consciousness, advertising and marketing artistic growth and technique, and shopper insights. In addition to overseeing direct-to-consumer advertising and marketing staff, Spagnoletto may also work carefully with U.S. networks and domestically based mostly worldwide advertising and marketing groups to leverage Discovery property to spice up the streaming service.

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Citing the company’s deep library and intensive portfolio of cable manufacturers like Food Network, Discovery, TLC, HGTV and others, Discovery executives have stated they see Discovery+ as a worthy complement to Netflix. They haven’t but recognized particular subscriber targets for the service. A key early driver of subscriptions, based mostly on its offers with corporations like Disney, is Verizon. The telecom large was introduced as an preliminary launch associate and is bundling in free entry to Discovery+ with lots of its wi-fi and broadband subscription plans.

“We are thrilled that Pato is joining our team in this new global DTC leadership role at a transformational moment for our company,” Perrette stated. “Pato helped Hulu more than triple subscribers during his tenure and has experience with direct-to-consumer entertainment, sports and linear channels, which is a perfect match for our different discovery+ offerings around the world. We have enormous ambition for discovery+ and believe Pato is uniquely qualified to help us scale globally.”

Prior to Hulu, Spagnoletto labored at Steelhouse, Farmers Insurance and Yahoo.

“I could not be more excited to join such an incredible company at such an exhilarating time,” he stated. “I have always admired Discovery and look forward to joining such a talented team and contributing to the next chapter of their storied success.”

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