Entertainment

Bruce Willis has not sold off his digital likeness to a deepfake-producing company

Bruce Willis denies that he sold his digital likeness to a deepfake-producing company… after his picture appeared in a Russian advert marketing campaign

Bruce Willis has not sold his digital likeness to a deepfake-producing company.

The information concerning the 67-year-old retired actor was revealed by The Hollywood Reporter on Saturday, and his consultant supplied a assertion to verify the information concerning the performer.

The announcement occurred after a number of sources, together with The Telegraph, reported that the Die Hard star had sold off his digital likeness to Deepcake.

Not occurring: Bruce Willis has not sold his digital likeness to a deepfake-producing company; he’s seen in 2019

According to the stories, Willis turned the primary performer to ever full a sale that might permit the company to create a ‘digital twin’ of him to seem in varied initiatives.

A press release that was stated to have been issued by Willis himself not too long ago appeared on Deepcake’s official website, by which he apparently spoke about his deepfake showing in a European promoting marketing campaign.

The actor was stated to have seen the partnership as ‘a nice alternative for me to return in time.’

He allegedly added: ‘With the arrival of the fashionable technology, I might talk, work and take part in filming, even being on one other continent. It’s a model new and attention-grabbing expertise for me, and I grateful to our crew [sic].’ 

New venture: According to the reports, Willis became the first performer to ever complete a sale that would allow the company to create a 'digital twin' of him to appear in various projects.

New enterprise: According to the stories, Willis turned the primary performer to ever full a sale that might permit the company to create a ‘digital twin’ of him to seem in varied initiatives.

Message: A statement that was said to have been issued by Willis himself recently appeared on Deepcake's official website, in which he apparently spoke about his deepfake appearing in a European advertising campaign

Message: A press release that was stated to have been issued by Willis himself not too long ago appeared on Deepcake’s official web site, by which he apparently spoke about his deepfake showing in a European promoting marketing campaign

However, the performer’s consultant informed The Hollywood Reporter that he ‘has no partnership or settlement with this Deepcake company.’ 

A publicist for Deepcake additionally spoke to the media outlet and confirmed that Willis’ digital likeness rights might not have been sold within the first place, as he’s their sole proprietor.

The company’s collaboration with the actor was reportedly ‘arrange via his representatives at CAA.’

Although the consultant did verify that a deepfake of the Sin City star was created for a 2021 advert marketing campaign, any future utilization of the likeness would have to be cleared by the performer.

False reports: However, the performer's representative told The Hollywood Reporter that he 'has no partnership or agreement with this Deepcake company.'

False stories: However, the performer’s consultant informed The Hollywood Reporter that he ‘has no partnership or settlement with this Deepcake company.’

The marketing campaign in question was created for the Russian cell phone operator MegaFon.

Willis was introduced to have retired from his long-running appearing career this previous March.

The information concerning the performer was revealed via a publish that was shared to his daughter Rumer’s Instagram account, which was additionally signed by a number of of his kids and members of the family, together with his ex-wife, Demi Moore.

They cited a current prognosis of aphasia, which was ‘impacting his cognitive talents,’ as the explanation for his resolution to step away from appearing.

Commercial: The campaign in question was created for the Russian mobile phone operator MegaFon

Commercial: The marketing campaign in question was created for the Russian cell phone operator MegaFon

The group added: ‘This is a actually difficult time for our household and we’re so appreciative of your continued love, compassion and help.’ 

It was expressed that ‘we’re transferring via this as a sturdy household unit, and needed to carry his followers in as a result of we all know how a lot he means to you, as you do to him.’

The message concluded with: ‘As Bruce at all times says, ‘Live it up’ and collectively we plan to do exactly that.’

Retired: Willis was announced to have retired from his long-running acting career this past March, following a diagnosis of aphasia

Retired: Willis was introduced to have retired from his long-running appearing career this previous March, following a prognosis of aphasia 

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