Mercedes Remains Committed To Compact Cars, But Not All Of Them

In an interview final October with Automotive News Europe, Daimler and Mercedes CEO Ola Källenius admitted the company might need exaggerated with the enlargement of its compact automobile choices: “We went a bit too far to cover each and every space into each and every segment” earlier than explicitly referring to compact vehicles.

Apparently, this has prompted some to take a position Mercedes will ultimately exit the compact section altogether, however that is merely not true. The exact same head honcho instructed ANE this week the three-pointed star stays dedicated to small vehicles as they have been “phenomenally successful at broadening our lineup and growing Mercedes’ customer base.” He went on to say they’ve additionally been a giant hit financially and have performed their half in “lifting the overall scale for our brand.”

“We are not exiting that segment per se, because there are many positions in our compact portfolio that generate healthy profitability.” However, not each single automobile will survive as Mercedes will solely deal with those who generate a tidy revenue margin by “carefully choosing the portfolio positions in that segment.” In addition, the German luxurious model will not chase mainstream automakers by introducing a less expensive entry-level automobile, thus refuting rumors of a sub-A-Class mannequin.

So, which vehicles are staying and that are going? Ola Källenius didn’t go into any particulars, so all we are able to do is speculate in the meanwhile. Is there actually a necessity for an A-Class Sedan and a CLA? Although unquestionably extra attention-grabbing than a crossover, the CLA Shooting Brake is a distinct segment product. The compact wagon is in a league of its personal because it would not have any direct rivals, though a Kia Proceed GT is considerably comparable.

The GLA and GLB are probably secure given the present SUV-hungry state of the market and the very fact each are getting electrical equivalents. There’s additionally an A-Class L Sedan with a protracted wheelbase only for China the place it is domestically produced and might be futureproof since sedans are nonetheless in nice demand within the People’s Republic. As for the B-Class, maybe there’s nonetheless a minivan market important sufficient to justify its existence, particularly since BMW has dedicated to a second-generation 2 Series Active Tourer.

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