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Is Rolls-Royce reviving another name from its past?

Rolls-Royce could also be seeking to revive a name from its previous for an upcoming luxurious automobile. The automaker lately filed a trademark application for the Seraph name with the United Kingdom Intellectual Property Office.

First noticed by CarBuzz, the application was filed Feb. 9 and covers “automobiles and their parts.”

If the name Seraph sounds acquainted, that is as a result of Rolls-Royce offered a sedan referred to as the Silver Seraph between 1998 and 2002. Largely ignored at this time, it is primarily vital as one of many final fashions collectively developed by Rolls-Royce and Bentley (it is twinned with the Bentley Arnage), earlier than the 2 automakers entered the custodianship of BMW and Volkswagen, respectively.

1999 Rolls-Royce Silver Seraph

BMW affect was already obvious within the Silver Seraph, because it used a 5.4-liter V-12 from the German automaker’s 7-Series luxurious sedan. Once BMW obtained full management of Rolls-Royce, work started on the seventh-generation Phantom, which changed the Silver Seraph in 2003.

It’s unclear what plans Rolls-Royce might need for the Seraph name. Automakers usually trademark names they do not plan on utilizing instantly. It’s a approach to reserve names for potential future use, or to take care of management of names which might be vital to the model, as is probably going the case with current Ford Thunderbird and Toyota Celica trademark filings.

Seraph is not the one name from Rolls’ previous which may make a comeback. The automaker additionally lately filed trademark safety in Germany for the name “Silent Shadow,” a play on the historic Silver Shadow name. It could be a becoming name for the electrical automobile Rolls-Royce is reportedly growing, as silent powertrains are an EV signature. Perhaps Rolls will preserve the theme going with an all-electric Silent Seraph?

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