Apple stops selling the Apple TV HD

Now that Apple has launched a lower-priced Apple TV 4K, it is apparently eliminating the entry-level mannequin. MacRumors notes the company is now not selling the Apple TV HD by way of its on-line retailer. It’s not clear if the system will nonetheless be obtainable at retail or by way of different on-line outlets, however it’s possible you’ll need to act quick in case you discover it at a reduction. We’ve requested Apple for remark.

A transfer like this is not shocking. The Apple TV HD launched in 2015 and stayed at an official $149 at the same time as later 4K fashions provided rather more energy for as little as $30 additional. Now that the 2022 Apple TV 4K begins at $129, there is not a lot level to protecting the legacy participant round — definitely not when it makes use of an iPhone 6-era A8 chip that limits its theoretical capabilities.

There are catches. The new Apple TV 4K does not embody Ethernet or Thread assist in the base 64GB mannequin, so you may nonetheless must pay $149 for the 128GB model if you need that connectivity. Also, this nonetheless leaves Apple with out a actually low-cost front room media participant. You’ll have to show to competitors like the Google Chromecast or Amazon Fire TV Stick 4K Max in case you simply need a substitute for your TV’s built-in options.

You are getting rather more for that $149, although, together with assist for all the main HDR requirements, a far brawnier processor and extra storage. If nothing else, Apple is clarifying its focus — it is staking out the excessive finish of the market, and appears content material to let rivals battle for the relaxation.

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