The iconic Super Bowl Halftime Show is getting a serious revamp.
Apple signed on the dotted line to take over as the occasion’s important sponsor, changing Pepsi who has sponsored the present for the previous ten seasons.
The multi-year sponsorship will start with this season’s Super Bowl on Feb. 12 in Glendale, Ariz.
“Music and sports hold a special place in our hearts, so we’re very excited Apple Music will be part of music and football’s biggest stage,” Oliver Schusser, Apple’s vp of Apple Music and Beats, said in a statement.
“We’re looking forward to even more epic performances next year and beyond with the Apple Music Super Bowl Halftime Show.”
Terms weren’t introduced, however analysts had anticipated the league to get not less than $50 million per year for the rights.
“We are proud to welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show,” Nana-Yaw Asamoah, the NFL’s senior vp of companion technique, said in a statement.
“We couldn’t think of a more appropriate partner for the world’s most-watched musical performance than Apple Music, a service that entertains, inspires, and motivates millions of people around the world through the intersection of music and technology,” Asamoah added.
Last year’s halftime present proved to be a serious success after over 120 million viewers watched the present, in line with NFL. Performers included Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, 50 Cent, and Kendrick Lamar.
Pepsi grew to become a sponsor of the halftime present in 2013, taking up from Bridgestone who had been sponsors of the present from 2008 till 2012.
Pepsi’s ten seasons as halftime present sponsors noticed a star-studded array of performers take to the stage over time, together with Beyonce, Coldplay, Bruno Mars, Katy Perry, Lady Gaga, Justin Timberlake, Maroon 5, Shakira, Jennifer Lopez, and The Weeknd.
With Post wires