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Apple Music & NFL Team Up For Super Bowl Halftime Show Replacing Pepsi – Deadline

NFL has introduced that Apple Music is the brand new sponsor of the Super Bowl Halftime Show. The streaming service from Apple can be taking on Pepsi who not too long ago sponsored the present headlined by Dr. Dre, Mary J. Blige, Snoop Dogg, Eminem and 50 Cent at this year’s Super Bowl at L.A.’s SoFi Stadium.

“We are proud to welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show,” stated Nana-Yaw Asamoah, SVP of Partner Strategy for the NFL, in a statement. “We couldn’t think of a more appropriate partner for the world’s most-watched musical performance than Apple Music, a service that entertains, inspires, and motivates millions of people around the world through the intersection of music and technology.”

Apple Music’s sponsorship will begin with Super Bowl LVII set for Sunday, February 12, 2023 in Glendale, Arizona. Over the approaching months, followers can anticipate to see unique particulars and sneak peeks main as much as the Apple Music Super Bowl Halftime Show by following @AppleMusic on TikTok, Instagram and Twitter.

“Music and sports hold a special place in our hearts, so we’re very excited Apple Music will be part of music and football’s biggest stage,” stated Oliver Schusser, Apple’s vp of Apple Music and Beats. “We’re looking forward to even more epic performances next year and beyond with the Apple Music Super Bowl Halftime Show.”

Over 120 million viewers watched The Super Bowl LVI Halftime Show and it was not too long ago awarded three Creative Emmy awards.

Past Super Bowl Halftime Show performances embrace The Weeknd, Jennifer Lopez, Shakira, Beyoncé, Justin Timberlake, Lady Gaga, Katy Perry, Bruno Mars, Prince, Madonna and extra.

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