Apple doesn’t raise prices for new iPhones despite inflation in ‘shocker’ move

The largest reveal at Apple’s much-anticipated occasion on Wednesday wasn’t any gadget — it was that the tech big received’t raise iPhone prices despite rampant inflation and provide chain points.

Apple CEO Tim Cook took the stage on the company’s campus in Cupertino, Calif. to unveil 4 new fashions ranging in value from $799 for the iPhone 14 to $1,099 for the iPhone 14 Pro Max — placing all of the prices in line with Apple’s present choices.

Wall Street analysts had broadly anticipated Apple to jack up the prices of iPhones as customers face increased prices around the globe and tech corporations together with Apple proceed to battle with provide chain disruptions.

Wedbush Securities managing director Dan Ives advised The Post the “impressive” lack of value will increase was “a positive shocker for the Street” given Apple’s elevated manufacturing prices.

Apple shares have been buying and selling up greater than 0.8% at $155.78 following Wednesday’s reveal.

While the prices for the new slate of iPhones are staying the identical, the gadgets include a slew of new options, together with upgraded cameras and a redesigned display that’s “always on.” The company additionally revealed new Apple Watches and AirPods. 

The pricier iPhone Pro ($999) and Pro Max fashions look much like earlier editions however include a smaller notch on the prime of the display that may home sensors and the front-facing digicam. The new notch, which Apple dubbed the “dynamic island,” will probably be integrated into notifications and show details about apps working in the background. 

The “dynamic island” on the prime of the new iPhone’s display will show notifications and different data.

The higher-end fashions additionally function an upgraded 48-megapixel most important digicam — the best high quality iPhone digicam ever — and a watch-like “always-on” show that reveals the time and different vital data with out customers having to press any buttons. 

The normal and Plus fashions ($899), in the meantime, function upgraded 12-megapixel most important cameras. All of the iPhone fashions will probably be higher at taking photographs in low-light and darkish environments, in addition to the power to shoot smoother movies, Apple mentioned. 

The new iPhones can even include a automobile crash detection function that may routinely notify police and emergency contacts. Another new security function will let new iPhones make emergency calls by way of satellite tv for pc connection even once they don’t have mobile service.

The satellite tv for pc function will come free with new iPhones for two years, Apple mentioned. 

Apple iPhone
The iPhone 14 Pro incorporates a 48 megapixel digicam.

The iPhone 14 and iPhone 14 Pro fashions function 6.1-inch screens, whereas the iPhone 14 Plus and iPhone 14 Pro Max fashions could have 6.7-inch screens. 

The iPhone 14 Pro and Pro Max will probably be out there Sept. 13, the iPhone 14 will go on sale Sept. 16 and the iPhone 14 Plus will probably be out there on Oct. 7. 

Tim Cook
Apple CEO Tim Cook didn’t announce any iPhone value hikes.
Getty Images

During Wednesday’s occasion, Apple additionally unveiled three new Apple Watches — together with the new high-end titanium Apple Watch Ultra. 

The Ultra options upgraded GPS capabilities and can stand up to 36 hours of battery life on every cost or as much as 60 hours below a new battery optimization function, Apple mentioned.  

Apple is focusing on the Ultra watch at everybody from scuba divers to path runners, with chief working officer Jeff Williams calling the Ultra “the most rugged and capable Apple Watch ever.” 

Apple Watch Ultra
The Apple Watch Ultra is focused at endurance athletes who’ve $799 to spare.

It will promote for a whopping $799 and be out there beginning on Sept. 23. 

The mid-priced Series 8 Apple Watch, in the meantime, incorporates a greater display, longer battery life and new ovulation monitoring options for girls.

The Series 8 will begin at $399. The low-end Apple Watch SE will begin at $249. Both watches will probably be out there beginning Sept. 16. 

All three new Apple watches additionally include the identical automobile crash detection options because the new iPhones. 

Apple Watch car crash detection
The new iPhones and Apple Watches include automobile crash detection options.

Beyond watches and telephones, Apple confirmed off a new model of its AirPods Pro earbuds, which function longer battery life, increased audio streaming high quality and twice as a lot lively noise cancellation functionality as the present technology of AirPods Pro.

The new earbuds will retail for $249 — the identical value as the present AirPods Pro. They will probably be out there beginning on Sept. 23. 

Apple Airpods
The new AirPods Pro include increased audio streaming high quality and upgraded noise cancellation.

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